Lab report Geiger counter and its control unit Example | Topics and Well Written Essays - 500 words

Geiger counter and its control unit - Lab Report Example The behavior is illustrated inform of a curve of pulse height against applied voltage. Using the count rate C1 (beginning of the plateau) and the count rate C2 (almost 100 to 10 volts beyond C1). Both count rates were allocated operating voltages V1 and V2 respectively. The values of V and C were used to determine the slope of the plateau using an equation. Once the system is set up in an optimum condition, source 1 is placed on the split holder and the number of count rates per second is measured as N1. While the source is still in place, source 2 is placed in the holder and the equivalent count rate per second taken, as N12. Source 1 is now removed and the number of count rates per second is taken as N2. Finally, this can be used to calculate the dead time. The slope and the percentage slope of the curve can also be worked out from the count rates. The period of time, during and immediately following an ionization event, when the system is insensitive to a further radiation, is referred to as the Dead time. After placing the material in the holder and setting the voltage to a certain value, we stills didn’t record any count rate until we attained a certain value of EHT. This is because the energy is very low below that point to be able to separate them very fast. On the other hand, the behavior of the system depended on magnitude of the potential difference applied between the anode and the cathode. Radioactive material can be used to determine the operating voltage of the Geiger counter, the slope percentage of the plateau and the dead time of the counter. This simply involves radioactive material and recording its EHT and counts rate at a certain amount of time. The count measure occurs due to the radiation released and emitted by the material in the holder. When a specimen or material is in exited state, it means that it has absorbed

The Great Gatsby and a good man is hard to find Essay Example for Free

The Great Gatsby and a good man is hard to find Essay There are so many ways and means that man evolve himself into: his pursuits of his dreams, his conduct of his life as he sees it fit; his definition and interpretation of the other lives that revolve around his own life. The parallelism and yet paradoxically the extreme difference in the central characters of â€Å"The Great Gatsby† and â€Å"A Good Man is Hard to Find† – illustrate the variances and also the similarities in the lives of two different men. It is therefore necessary for man to be properly guided by his perspective in life to enable him gain his rightful place in society and in this life. The Great Gatsby: Stocks and bond became an intriguing business in the 20’s and thus it lured a curious, young, business neophyte – Nick Carraway. From his hometown in Minnesota, he moved to New York to pursue the burgeoning promise of wealth. Nick lived in a house he rents in Long Island New York in the area of the wealthy in West Egg district. He soon learned that his neighbors are all socially well connected and established with newfound wealth that makes them all aggressive, dreamy, gregarious and showy. One such neighbor is Jay Gatsby. In Gatsby’s magnificent mansion, fabulous parties and guests happen every time. And what unfolds to Nick are circumstances that mixes all the decadence there could be. Nick is distinctive from his West Egg neighbors because he is a Yale graduate and has nevertheless established connections with the high society of the East Egg district of Long Island. Nick has a cousin that lives in East Egg, Daisy Buchanan. Daisy is married to Tom, who was Nick’s former classmate in Yale University. During one visit of Nick to his cousin, Daisy and Tom introduced Nick to a beautiful young girl, Jordan Baker. Nick and Jordan become besotted, fell in love and carried a romantic affair. It was Jordan who confessed to Nick about the true state of the marriage of his cousin Daisy and Tom. It is because Tom is carrying an extra marital affair with a certain Myrtle Wilson. Myrtle lives in a not so impressive neighborhood in a dumping ground of industrial refuses that is located between New York City and West Egg District of Long Island, called the Valley of the Ashes. Indeed it has come to pass that Tom was audacious to invite Nick to join him and Myrtle to parties. The summer that came along, Nick got an invitation from Jay Gatsby for one of his famous parties. Nick attends and finds Jordan Baker already there. It was Jordan who formally introduced Nick Carraway to Jay Gatsby. Nick was impressed by Jay a someone who is extremely gregarious, pretentious, good looking, and has a very winsome smile. It was Jordan who told Nick that Jay Gatsby and Daisy Buchanan were friends way back their days in Louisville. Jay has been in love with Daisy from day one and still carries the torch to the present time. The reason why Jay pursued his dream, his social status, his wealth were all because of Daisy whom Jay wants to impress and win her love. Therefore, inviting Nick and meeting him was for purposes of Nick arranging for Jay to meet Daisy once again. It is because Jay learned from Jordan also that Nick is the cousin of Daisy. So, Nick found a way for Jay and Daisy to meet and talk. Daisy eventually got enamoured by Jay and thus the two has an affair. To which, Tom slowly became suspicious. Inspite of Tom’s infidelity, he still feels outraged that his wife has the gall to cheat on him. Tom confronts Jay and told him that he can never truly win Daisy’s heart because what they shared is something that Jay cannot out shine. Tom also confronts Daisy and told her that she is being blinded by Jay’s status, wealth and power because she does not know and will never know that what Jay Gatsby has are all from illegal businesses. Daisy eventually realizes that she loves Tom and feels she has to sustain her loyalty to her husband. A tragedy that transpired twisted all of their fate. Myrtle Wilson, the mistress of Tom was ran over by a car and died. The car is Jay Gatsby’s car and it was driven by Daisy. Gatsby could not take to heart that Daisy will be made responsible for Myrtle’s death. Gatsby decided that he will take the blame and claim that he was the one driving. Thus, it was such that Tom told George Wilson, the husband of Myrtle – that Gatsby was the one driving the car that killed Myrtle. George therefore suspected that Gatsby and Myrtle must be having an affair. George confronts Gatsby and shoots him to his death. Then George consequently shoots himself. Nick was the one who arranged for the final services for Jay Gatsby and buries him. Nick breaks off with Jordan and completely decided to leave behind the New York City life that he thought would make him pursue his dreams of wealth, prestige and power. It is because he found himself immersed in mind boggling misery of intrigue of decadent morals, greed and values. Nick concluded that there is really no such thing that can be emulated from Jay Gatsby as the epitome of an American dream fulfilled. A Good Man is Hard to Find: The family of Bailey is due for a holiday vacation and they planned to go to Florida. However, Bailey’s grandmother prefers to go to Tennessee. To win the debate, Grandmother pointed out to her son and his family that there is an escaped convict who has murdered to so many people and is on the loose. He is called The Misfit. The family was taken to the story of the Grandmother and they decided on Tennessee. On the road for their trip, the family did not know that Grandmother sneaked out her cat in a basket. She was seated at the back of the car, together with her grandson John West and her granddaughter June Star. Bailey and his wife were seated in front with their baby. Along the way, Grandmother remember at a certain section came to her recollection as the plantation that she used to live. She insisted to her son Bailey that they should stop for a while so she could visit. Grandmother enticed the family to abide by her wishes by telling her grandchildren that the house is mysterious for it has a secret panel that leads to somewhere yet to be discovered. The children got fussy and intrigued by the story and insisted that their father follows the wish of their Grandmother to visit that house in that plantation. The road was graveled and bumpy. As they all struggled thru the uncomfortable ride, Grandmother shifts her leg and it irritated the cat. The cat escaped from the basket and crawled at Bailey’s back. This caused the accident and the car turned over. However, no one is hurt. A car is seen to be soon driving by and they all waved for help. The car stops and three men approached the family of Bailey. The three men were carrying guns. And Grandmother recognizes one of man as The Misfit himself. The Misfit told the family that they have put themselves in trouble since they recognized him. The two other male companions were told to haul the entire family in the thick woods ahead of the road and kill them. Grandmother started begging The Misfit in all sorts of manner elucidating on the Christian principle that all men are good and that The Misfit does not actually have to be mean and bad. Grandmother was trying her best to convince The Misfit that he could even be her own son but nevertheless is loved by his own parents and family and God and he should be inspired by that. Grandmother assured The Misfit that he could find happiness in prayers. To it all, The Misfit nevertheless shot and killed Grandmother. The Theme: The Great Gatsby expounded on the realities of what it takes to reach ambition and goals in life. With the scenario of a prosperous decade of the 20’s the abundance of opportunities lured the Americans to pursue the heights of anything – no matter at what cost and what it takes. As Nick said in Chapter IX: â€Å"I see now that this has been a story of the West, after all—Tom and Gatsby, Daisy and Jordan and I, were all Westerners, and perhaps we possessed some deficiency in common which made us subtly unadaptable to Eastern life. † â€Å"A Good Man is Hard to Find ventures on the ethical values and faith to be generally in every human being. The conviction of the Grandmother that she could spare her family from the ire of The Misfit is based on such principle. She pleadingly tried to convince The Misfit when she said: â€Å"Listen, you shouldn’t call yourself The Misfit because I know you’re a good man at heart. I can just look at you and tell†. The Symbol: The Valley of the Ashes is the metaphorical representation in The Great Gatsby between being a success or a failure in one’s pursuit of your dreams. It is because that stretch of dumping ground separates the old rich constituents of East Egg and the place of struggle of their dreams which is New York City The cat buried deep in the basket that which eventually escaped symbolized the means that life can unfold to bring one’s fate to an undefineable track. Grandmother, with all her imaginary, fictionalized stories to earn all her whims was finally struck by the unforeseen way that the cat could bring her to her end, inspite of all the righteousness she beholds. She just has to have her way. As her granddaughter June Star said: â€Å"She wouldn’t stay at home to be queen for a day. † Works Cited O’Connor, Flannery. â€Å"A Good Man is Hard to Find†. 1993 Rutgers University Press Fitzgerald, F. Scott â€Å"The Great Gatsby†. Hayes Barton Press

The Jungle By Sinclair: A Man Of Many Colors :: essays research papers

The Jungle by Sinclair: A Man of Many Colors   Ã‚  Ã‚  Ã‚  Ã‚  There are often many sides to a person's personality. Jurgis Rudkis of Upton Sinclair's novel, The Jungle, is no exception. Rudkis is a very determined and caring person. Conversely, he is also strickened with cupidity. He has both good and evil coexisting within him.   Ã‚  Ã‚  Ã‚  Ã‚  Rudkis is a very determined and directed man. He is always eager to work. He does not let anything stop him and is â€Å"confident in his ability to get work for himself, unassisted by anyone(pg.35) .† Aware that he needed money, Rudkis does anything and everything to achieve his goals. No matter what he must endure, he always manages to keep his head high and keeps striving toward his dreams. Rudkis's determination is also displayed when he tries to make a good impression on his boss. He proves he is not lazy and â€Å"promptly reports for work in the morning(pg.46) .†   Ã‚  Ã‚  Ã‚  Ã‚  Rudkis is also a caring man. His primary goal is to protect Ona, and when he reaches America, he has every confidence he can do so. He works in terrible conditions and endures many hardships merely to keep her happy. When he lost his job, he earned mony immoraly. He does not do this for himself, but for the welfare of Ona and the family. Eventhough he inevidably fails, he does everything in his power to be an ideal husband.   Ã‚  Ã‚  Ã‚  Ã‚  Rudkis, like many other good-hearted people, had to circumb to the evil powers of greed. He buys an expensive house that he could not afford. He could settele for a house of lesser value that suits his needs just as well, but he doesn't. Eventhough he is somewhat conned into buying it, his greed still convinced him. Shortly after this, he is so eager to get more money, that he starts to behave immoraly. After he lost his job due to an injury, he sinks into a life of crime as a foe of society. He becomes a mugger and a grafter.

Immigrants in Action :: Short Stories Immigration Equality Papers

Immigrants in Action Members of the Comità © de Inmigrantes en Accià ³n Santa Teresa (the St. Theresa Committee of Immigrants in Action) look solemn this evening. It is Friday, 5:00 PM, in the basement of St. Theresa's Church. The basement boasts a distinctly cafeteria-like atmosphere: fluorescent lights, linoleum floors, folding chairs, bare walls, and long institutional tables. Appropriate, a church volunteer later informs me, as the room also functions as a soup kitchen for homeless and low-income families. Outside, red late afternoon sunlight diffuses through the air and low-bellied cars cruise the streets, bursting with hip-hop beats. But neither the music nor the sun can penetrate the brick church walls. Inside it is quiet, except for the buzzing of blue-white lights. The sparseness of the large space makes the Comità © look small. There are ten members present this evening, huddled around one table near the entrance. They straggle in during the first half hour of the meeting, nodding hellos, hanging jackets, pulling up chairs. Juan Garcà ­a, the Comità © leader, has positioned himself at the head of the table. Beside his chair rests a bulging black briefcase and spread out before him are folders, binders, pamphlets, papers, all in neat stacks. The words Puerto Rico promenade merrily across his T-shirt, the "e" and the "r" interrupted by the ever-present gold locket that hangs around his neck. It is splayed open, as usual, la Virgen Maria holily presiding over the Comità ©. Garcà ­a started the Comità © in 1999, with the support of St. Theresa's, a Catholic church on the West side of Providence, Rhode Island. The church secured him a paid position as an organizador comunitario - a community organizer. The Comità ©'s most immediate mission is simply stated: to assure permanent residency for the 6-9 million some-odd undocumented immigrants in the United States. Garcà ­a, himself a documented Guatemalan immigrant, collaborates with the Latin American community in Providence and the surrounding areas to raise awareness about the most recent immigration policies and proposals and to encourage the people to organizarse. Organize themselves. As the Comità © is part of the National Coalition for Dignity and Amnesty, a nation-wide network of similar groups, Garcà ­a also keeps tabs on events and advancements in other parts of the country. The size of the Comità © is forever fluctuating: at the moment, it includes about ten members, documented and undocumented immigrants from Mexico and Central America.

Ethical Perspective Essay

We all like to believe that we can work in an atmosphere where no problems would arise where we would need to contact our superiors at the job. In some places this may be the case but there are workplaces that exist where this is not always the case. When a situation is to arise, what would be the proper thing to do? Should we get HR involved or keep it at a level where we can handle things on our own. In the Ethic Games stimulation we are asked to put ourselves in the decision making process of what the right thing to do is. A manager would need to know the correct way to handle situations that occur in the workplace between all of their employees. The mysterious rose case was one of confidentiality and how to keep information private regarding the employee, Gayle, receiving rose from an unknown source. The employee that have been sending the flowers has made me aware of the situation and does not see a problem because he sees it as him bringing good cheer to someone. This situation could be a possible case of harassment on the part of the anonymous employee due to the fact that the delivery seems to create a problem for Gayle. She is concerned that someone may be trying to get her attention and she does not want that to happen, so she sees this as a problem. The problem is that I know that I cannot promise her complete confidentiality because the situation may interfere with the company policy on employee interactions. The simulation took me through a series of steps to guide me on how to look at the situation from different ethical lenses. Identifying the rights and responsibilities and results of all that are involved would be my first lenses to look at. I took different approaches than what the simulation suggested but the end result was me letting her know that she could meet with me to discuss the situation and that she should review the company handbook to give her more insight on our harassment policies and so she would understand why I could not guarantee complete confidentiality. In regards to the case of the cold feet, the second stimulation had to do with falsifying information in a report. This notion was exposed by two employee reports that seemed to conflict. Falsifying information in any type of situation would never be accepted no matter the reason. It is in no way, shape, or form showing good sources of ethical moral, especially being that this is transpiring in the workplace. As a superior I would need to speak with the source that is falsifying the material, as well as the source that discovered the conflict in the work. I would appreciate the explanation as to why the material was altered in the first place and alth ough no answer would be acceptable, I would still like to know the reason behind such wrongdoing. As a superior of this employee I would either (depending on the circumstance) place the employee on a strict temporary probation, a suspension, or even possibly terminate them. Falsifying any type of information or data can be considered as a serious ethical issue. People do it for various reasons, but most do it because they feel as though it would benefit the company that they work for, or cause them to receive good reviews of their progress with work and for the organization to invest in them. In my workplace, falsifying information is a big concern. I work with over a thousand different banks, credit unions, and financial organizations. All in a day’s work I am exposed to an exponential amount of data that is personal and sensitive, such as account numbers, social security numbers, address’, names, and phone numbers. If any of this information is to be compromised with, altered, or used for any personal reasons would immediately result in termination. We want to have a personal relationship filled with trust for each and every one of our consumers. This effect will make each consumer feel comfortable and safe doing business with us, as well as keeping the company flowing in a positive manner. In closing, I have found that the two simulations that I have analyzed can be utilized to guide someone in actual real life situations. For any person in a managerial position, I am sure that making decisions like this in these particular situations would be difficult, and it usually takes a strong person to come to the right decisions that they believe is in the best interest of the company. Decisions are made daily to what the right thing to do in all situations, the business world does not a pass just because those decisions may not be what is best for the business. References EthicsGame.com, LLC. (n.d.). The Ethics Game: The Mysterious Rose and The Cold Feet [Multimedia]. Retrieved from EthicsGame.com, LLC, ETH 316 website.

Persuasive Speech on Distractive Behavior Essays

Persuasive Speech on Distractive Behavior Essays Persuasive Speech on Distractive Behavior Essay Persuasive Speech on Distractive Behavior Essay Essay Topic: Persuasive Title: Distractive Behavior Specific Purpose: To persuade the audience that distractive behavior while driving a car, which would include eating and taking on a cell phone, is dangerous and we need to learn to stop these activities. I. Introduction A. Attention-Getter: Automobiles have become the backbone of America, using them daily to transport us to and from point A to point B efficiently. B. Establishment of Ethos: I am certain that all of us have driven a car and on more than a few times while driving, you’ve eaten food, talked on cell phones and participated in what I call â€Å"Distractive Behavior. C. Preview of Main Points: My purpose is to show the dangers of participating in â€Å"Distractive Behaviors,† by giving examples and statistics and to hopefully get fellow drivers to reduce or cease these actions that put others in harms way. II. Need A. In today’s modern world, our lives are on a constant move and we have begun to use this time to do basic human needs such as applying makeup, eating and communicating. (Mcleod, Annette) 1. More than 20% of all automobile crashes are caused by driver distraction. Mcleod, Annette) 2. Cell phones are not all to blame. B. The need for change, when it comes to Distractive Behavior is non- Deniable, as it will only get worst as technology progresses. (Mcleod, Annette) III. Satisfaction A. While there are no clear-cut ways to rid the road of these dangerous behaviors, there are methods to deterring someone from participating in them. 1. In Columbus, GA, the local army base (Fort Benning) has banned the use of mobile phones while driving on post. 2. Stiff fines and penalty points towards the driver’s license would also be an incentive to hang up and drive. (Webster, Ben) B. Although it is impossible to completely kill some of these habits, like applying makeup and eating because it would be up to the driver to make the safer choice. IV. Visualization A. Try to visualize a road that is safer due to the fact that drivers are completely aware of surrounding and focusing all their attention the road before them. B. Some towns and states are putting in effect laws, which restrict/ ban cell phones while driving. It would be a dream to see these same laws spread across the country. V. Action A. We have all seen the accidents while driving down a road, but do you ever wonder how and why it happened. You can make a difference! 1. Hang up that cell phone. 2. Drive safer; eat your lunch at the house or in the office, not while driving to and from. B. If the people are not willing to hang up that call or put down that McDonald’s hamburger, laws could be put into effect, which would protect the driver and those around them. . Fines that gradually increase with each incidence can be put into effect. 2. Points on your driver’s license if the driver has broken the laws too many times would be another incentive. Mcleod, Annette. â€Å"Driven to Distraction. † 5 Aug 2007. 4 Nov. 2008 lexisnexis. com/ Webster, Ben. â€Å"Hands-free mobiles â€Å"just as dangerous† LexisNexis. 5 Apr. 2007. 4 Nov. 2008 lexisnexis. com/

Gymnastics Market Profile

Gymnastics Market Profile Introduction One of the oldest participatory sports activities in the world is Gymnastics. The sport’s activities require physical strength, agility, flexibility, coordination balance and grace which enable performers to perform extraordinary moves. There are many gymnast sports but artistic arts are the best known of them all.Advertising We will write a custom report sample on Gymnastics Market Profile specifically for you for only $16.05 $11/page Learn More Men and women gymnastic activities both involve vault and floor exercises. The rest of the activities are specialized including balance beams and uneven parallels for females and pommel horse and parallel bars for males. Besides artistic gymnastics, other sports under the wide gymnastics field include rhythmic gymnastics and trampoline. Like all sporting activities nowadays, gymnastics is a big business sports that involves many industries that are interconnected together. These sectors together develop gymnastic programs for sporting entertainment. In this paper, the market profile of gymnastics will be examines through an overview of the sport, current consumers, the demand for the sporting activity and the future prospects of the sport. Overview Gymnastics can trace its origins to the ancient Greek. The ancient Greeks performed a number of gymnastic exercises for fun and recreation. Individuals especially children and young adults were encouraged to perform athletic feats according to their own notion. The authorities then incorporated these feats into the curriculum of the Greek education system and gymnastics was performed besides art and music. After the ascension of the Roman Empire, gymnastics was used for military training and soldiers were required to perform the gymnastic feats in preparation for hand-to-hand combat (Colin and Shelia p 1). Gymnastics governing body Federation of International Gymnastics (FIG) was founded in the year 1881 and facilitated gymnastic competitions in the first Olympic Games in the 1896. Different types of exercises including some from the circus evolved with time and developed to form the current gymnastic moves that characterize the industry (Colin and Shelia p 1). Gymnastics nowadays is a major sporting activity wit thousands of participants from different countries. The most dominant countries include Japan, Russia, China, the US Romania, Germany, Hungary, and Italy.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The sport has over time continued to grow since its inception. For along time Japan produced the world’s best gymnast only to be overtaken by Russia and China ad the US. Participation of the sports is almost presented in all major competitions including the Olympic, All Africa games, European championships, Pan-American games, common wealth games, and Asian games. In the countries mentioned a bove the sport is well developed and in some cases like the US it has been integrated into the education curriculum In the US for instance there are over 5000 gymnastics clubs with an estimated membership that tops 100,000. Some of the equipments used in gymnastics include chalks, mats, braces, and apparatus. Others are balance beams, pommel horse and vaulting table. Gymnastics is performed by both men and women especially of all ages (Verrow. et al 40). Consumers Considering gymnastics is part of sports entertainment, there are passive consumers who mainly make up the fan base of gymnastic enthusiasts. These groups of consumers are involved in gymnastic events for fun. They mainly consume in a business sense display gymnastics normally performed by groups of athletes numbering 6- 150. These athletes perform highly synchronized moves that are choreographed to easily followed routines (Verrow. et al 46). One of the world’s most famous gymnastic events performed by gymnasts for casual consumers if the World Gymnaestrada. Gymnastics also perform in circuses like the MonteCarlo circus for passive consumers. They mainly attend gymnastic events to enjoy gymnastic events as performed by professional gymnasts. The kind of activities these consumers enjoy are laced with acrobatic and balance moves. Besides the casual consumers of gymnastics describes above, there are core consumers of gymnastics that engage in gymnastics especially for sports. They include aerobic gymnast popular in sports. Aerobic gymnastics involves routine performances by individuals normally in pairs or trio. The performances emphasize flexibility, strength, and fitness. It is important to note that this form of gymnastic does not involve acrobatics and balance. Many sports teams in different categories such as soccer, American football, and athletics employ these kinds of gymnastics in their trainings (Conrad 87). Demand Gymnastics is a young sport in terms of consumption and market penetra tion. Participation is concentrated in pockets inconsistently distributed in the world. Only a handful of countries mentioned earlier have fully developed gymnastic sports ventures. As its popularity grows especially with the entry of the Chinese into the competitive club of gymnastics, the demand for the sporting event is growing steadily.Advertising We will write a custom report sample on Gymnastics Market Profile specifically for you for only $16.05 $11/page Learn More One of the factors that have led to the unprecedented growth of gymnastics is the advancement in technology. The Chinese especially are on record as having finely fused the Japans and Russian styles of gymnastics to produce unique Chinese moves. They have been able to achieve this though technology (Conrad 87). Popularity of the sport in the US has led to growth in demand of the coaches. As result, the country has contracted the services of coaches from traditionally gymnastic powerhouses such as Russia, Japan, and Europe. Many colleges and universities due to growing demand have incorporated gymnastics into their curriculums in order to satisfy the demand. However, some experts point to a discouraging trend in the sport. There has been failure to develop new performed elements in the last decade. Jozsa says that the number of new elements developed between 1994 to 1999 is less than the new elements developed between 1987 and 1993. The experts blame the lack of development in bad judgment and lack of creativity in the sport (68). Future Prospects Considering the sport is not saturated like say soccer, there is potential fro growth in the next ten 5-10 years. According to Rosner, there is a new code in the judgment and evaluation of gymnastics that has discouraged innovation effectively hampering the development of new elements (38). He further says that the new code has discouraged creativity because coaches and gymnagists don’t see the values of developing ne w elements. If the trend continues, the sport is likely to be monotonous and risks losing its entertainment value. The future of gymnastics is bright and there is likely to be significant growth in the next 5-10 years but, only if the sports leaders adhere to the following; development of new performance elements, assessing the difficulty of the elements and emphasis on the originality of the elements performed. The last point included connections and routine construction. Additionally there needs to major investment in the sport considering the equipment used are capital intensive. The field of competition will also need to be expanded in the next decade for its participation and fan base to equal other major sports. That way gymnastics is assured of growth. Colin, Blakemore and Shelia, Jennett. Gymnastics. The Oxford Companion to the Body. 2001. Encyclopedia.com. 19 Jul. 2011 https://www.encyclopedia.com/Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conrad, Mark. The Business of Sports: A Primer for Journalists. Burlington: InfoBase Publishers, 2010. Jozsa, Frank. Big sports, big business: a century of league expansions, mergers. London: Routledge, 2006. Print. Rosner, Scott and Shropshire, Kenneth. The business of sports. New York: Routledge, 2004. Verrow, Row. et al.Sports business: law, practice and precedents. New York: Sage Publishers, 2005. Print.

A Teen Author Success Story - Interview With Anna Caltabiano

A Teen Author Success Story - Interview With Anna Caltabiano A Refreshing Teen Author Success Story - Interviewing Anna Caltabiano While the good folks of the â€Å"publishing industry† are discussing trends, numbers, and predictions over at the DBW conference, we thought we would give the readers of the Reedsy blog a sneak peek of what the future could actually hold.Today, we interview Anna Caltabiano, a rising teen author who self-published her first novel, All that is Red at the age of 14. She did things her own way because she didn’t know how a book was supposed to be written or published. And guess what? She nailed it. She now has a three-book deal with Hachette, and published the first of those last year.Whatever the future of publishing is, authors will always be at its core. And It is today’s teen author community that will ultimately shape it, a community we don’t know too well†¦Hi Anna, great to have you here. I loved reading your story in The Guardian, particularly because, as a young author, you offer a fresh view on writing and publishing.  Is there something, in y our opinion, that characterises a â€Å"teen author†? Something you, for example, would do very differently from your elder peers?Thanks for having me on the Reedsy blog! One of the things I love the most about being an author my age is that I don’t have to look back on my teenage years to write from that perspective. Adults can look back on their experiences and give advice they wish they had heard when they were our age. Though I’m too young to do that quite yet, I can talk about things as I experience them- the good, the bad, and the plain messy.You said you did things â€Å"your own way† for your first novel, because you didn’t know how you were supposed to do them. Now that you’ve been through the â€Å"traditional† process (signing with a publisher), which â€Å"way† do you prefer? What have been, so far, the pros and cons of having a publisher?At their core, both traditional and self-publishing are actually very similar. Though it sounds obvious, most of the effort is in actually writing the book. The other essential common ingredient of both approaches is that turning a raw story into a finished novel requires seeking out and learning from a network of editors, cover artists, publicists, and proof readers. In a traditional publisher, the network is, for the most part, â€Å"in house,† while in self-publishing, you must take the initiative to create your own network. Both paths are exciting journeys.Usually, when you start from nothing, with no knowledge, and have to learn on your own and do things â€Å"your own way†, you actually end up discovering a smarter way to do it (that’s often how startups are born). Does that apply in your case? Have you done some particularly innovative things that have sparked your success?When I started my writing journey, I clearly did not know anything. I trolled the internet to learn what I could, but I also found experienced writers, publisher s, and various people in the book business who were willing to share their experience and give advice. There are so many â€Å"how-to† books, and so much â€Å"established wisdom† in this industry, but in the end the right path to writing and publishing is not the same for everyone. For example, I live in Northern California, but my initial breakthroughs have tended to come from London, and then later migrating to the US. I am not sure why, but it could be that my writing style and subject matter is closer to English tastes, or it could be that simply through chance, I happened to first find people that believed in my writing in England.You have a three-book deal with your current publisher. But do you see yourself going back to self-publishing after that? Or become a fully hybrid author?It’s really exciting! As for the future, it’s hard to tell even what type of novels I will be working on. I think the most important thing is to work with a team thatâ₠¬â„¢s as excited as you are to tell the story you want to tell, whether that leads you to self-publishing or traditional publishing.How did you self-publish? Did you basically replicate the steps of traditional publishing, hiring several editors and a cover artist?As I mentioned, the basic steps in writing a novel are quite simple, and the same whether done through a traditional publisher or self-publishing. You have to write the novel, go through a very extensive editing process to make the novel as good as possible, make sure that it is carefully proof read, and design an attractive cover. I found great people to help me in all of these areas, but also did much of it myself, so I felt a huge sense of accomplishment when it was all done. When I moved on to traditional publishers for my trilogy, I found I was actually more experienced in all of these aspects of creating a novel because I had to directly manage and participate so deeply in all aspects during the publishing process of my first book.You wrote most of your first novel on your iPad, with some bits of dialogue on your iPhone (texting yourself). This actually reminded me of some  Japanese novels that were written in SMS in the 2000s. We often hear that the future of content consumption is mobile, do you think the future of long-form writing can also be mobile?Definitely! As a reader, when I’m in the middle of a good book and I can’t wait to get home to finish the rest of it, I’ll download a copy on my phone to finish it during a break at school or in line at lunch. For the longest time, my dad thought I was crazy, but even he has started reading poetry on his phone.When I’m writing, I’ll have a quick idea I’ll want to write down before I forget. This often leads to me writing a scene or an entire chapter on my phone. Writing and reading can both be mobile. Whatever feels comfortable. There’s no wrong way to do either.How do you go about the writing p rocess? Do you first plot, outline and define the structure? Or do you dive straight into it?  Though every book is a bit different, I tend to be an outliner. I’ll start with a few characters in mind, and a mental image of what I want the end of the book to leave the reader with. I’ll write starting from the beginning of the story, following my outline, but inevitably my story veers off into an unexpected direction and I change my outline to follow it.You have a particularly awesome website in terms of design. At Reedsy, we have a particular focus (like most startups out there) on design, as we believe it is going to play a much more important role in the future of internet. Is that a belief you share?Thank you! I think design needs to be two things: nice to look at and easy to use. With the internet, I think we’re now more accustomed to everything being at our fingertips. Being user-friendly is a given. In our current world, I think the way to stand out from the pack is to create something visually attractive that draws in the user.Many authors, even established ones, still really struggle with social media. Teen authors have the chance to have grown up with those, understand them, etc. Do you think it is possible to be a successful author today without having a strong social media presence? Would you have any tips for other authors for that?Social media helps me connect with my readers. I hear first hand what they liked or didn’t like about my latest story, and I find myself taking that into account when I’m writing my next work. Though I’ve grown up with social media and almost everyone I know uses some form of it, I still find social media challenging at times. It can be hard to find a balance between maintaining some amount of privacy and being â€Å"with it† in terms of social media use. My biggest tip is to try to show your best self on social media, rather than try to promote your book. People follow y ou on Twitter and Facebook to learn more about you and to hopefully interact with you. If they wanted to read a summary of your book, they would look elsewhere.Finally, because it’s that time in the year, what do you wish for yourself in 2015? And for the publishing industry as a whole?That’s a hard question! With the upcoming adventure of publishing two books this summer in two different countries and finally graduating high school, I know I’ll be learning and doing a lot of new things. I hope I’ll be able to use what I’ve learned in 2014 and apply some of that this coming year. As for the publishing industry, I hope it keeps taking new changes in stride, as everything needs to continue to evolve to stay with the times.Thanks a lot for your time, Anna!You can find Anna and Reedsy on Twitter:  @caltabiano_anna  and @ReedsyHQCredit for the Japanese cell phone novel photograph goes to Tyler ShoresDo you, too, think that indie and traditional publ ishing are actually pretty much similar? Or that the future of writing is mobile? Do leave us your opinion, or any question for Anna, in the comments below!

Voice of america Essay Example | Topics and Well Written Essays - 500 words

Voice of america - Essay Example VOA is amongst the five international broadcasters of the US that are civilian are function directly under the supervision of Broadcasting Board of Governors (BBG). The programs by VOA are offered in some 44 languages on all sorts of mediums including Internet, TV and radio. Number of languages broadcast in TV out of these 44 languages is 26. There are distinct websites for the different language services of VOA and they make use of a whole range of social media websites including Youtube, Facebook and Orkut to approach the audience and share views with them. Contents of the programs broadcast include but are not limited to culture, news, education, live calls and discussions. Every week, 1500 hours of news are produced by VOA that cater for the concerns of some 123 million people all over the world. Facilities of VOA include 33 studios for recording and production, 20 studios for the broadcast of radio, 32 suites for the editing of videos and 4 television studios. President Gerald Ford signed a law in 1976 according to which VOA should play the role of a consistently authoritative and reliable news channel. The news-center of VOA is spread over an area of 30000 sq. ft. Every day, as many as 150 news reports are generated by the news-center about different programs and in different languages. In addition to about 90 part-time reporters, VOA has 13 overseas and 48 domestic reporters. VOA’s system of integrated digital audio is the greatest of all across the globe. There are about 1180 employees of VOA. Many of them are quite aged and are likely to expire within the next decade. Most of them will be replaced by federal employees or contractors. The annual budget of VOA amounts to $207 million. Since the start of the 21st century, there has occurred a tenfold increase in the TV audience of VOA, of which 1/6th are English people. About 10 per cent of the total budget of VIA is spent upon the internet. Number of visits made in

International business environment Essay Example | Topics and Well Written Essays - 1500 words - 1

International business environment - Essay Example This assignment aims at discussing the concept of political economy in the context of Ireland in 2004. The paper will firstly provide a brief overview of the concept of political economy followed by a brief overview of Ireland. Then a thorough analysis of the case of Ireland in 2004 will be made and the theory of political economy will be applied to the same. Globalization is the process of speedy yet steady change and integration of countries and the occurrences that happen with the use of foreign trade and a lot of foreign investments. Globalization can be expressed as newer opportunities and possibilities for action among people across the world. Here the location is not an issue and the social activities are not affected by the location of the individuals or the businesses. There have been a number of different definitions that have been provided for globalization, however none of these can be considered to be precise. However some of the definitions that have been provided by experts are discussed below. According to Stephen Gill, globalization is a method of reducing the costs in terms of transaction and Trans – border movements of, capital as well as goods and also the factors of production and goods (RobertC.Feenstra & Hanson, 1996). However Guy Brainbant (Aisbett, 2003) has described globalization to be a process which do es not only includes the world trade, but also includes a number of other factors like the development of advanced means of communication, financial markets becoming internationalized, higher and growing importance to multinational companies, higher mobility of people, population migration, and mobility of other factors like goods, capital, data and also ideas. With the rapidly increasing connections across the world and a number of new integrations worldwide, there has been a shift in the pattern of studying politics of economic relations

English literature Assignment Example | Topics and Well Written Essays - 250 words

English literature - Assignment Example The title of the story is absurd but it has a lot of meaning in it. It is amplified with the story’s symbolism and means a lot of thing. Phoenix is not just the name of a city situated in Arizona. According to Egyptian mythology, it is a bird that arises from its own ashes and takes rebirth. Phoenix is thus a symbol of regeneration and immortality. Thomas and victor too, like a Phoenix, travels to the city of Phoenix during the hot Arizona summer and step inside the trailer of Victor’s father just to reclaim and build that which has been lost once. Figuratively or literally, they to take the rebirth just like a Phoenix. So, the title is symbolic of the plot and bears a similar analogy with the mythology. Gryphon is a monster with wings, having the head of an eagle and body of a lion. In the short story by Charles Baxter, Ms. Firenze refers to the Gryphon and states that she has seen the animal in real life. Gryphon is constituted from things of this world but many things combined together and no one achieves that unless they imagine about the creature. Similarly, Ms. Firenze feels that one must leave the world of concrete objects sometimes and travel to the wonderland - the land of creativity and imagination created of objects outside our world. So in this way Gryphon may be important and very much suitable for the title of the story as it celebrates the spirit of the story. The child’s experience about Gryphon is so significant because it again makes a link with the core theme of the story. Gryphon is a tinge of a created world and Baxter never wanted Tommy to influence completely his readers, so he took the initiative to portray through Gryphon story that there are so many things beyond what we see and what we

Non western epistemologies and etiologies of disease and cures Essay

Non western epistemologies and etiologies of disease and cures - Essay Example When a Filipino gets sick he asks three questions which reveal the three sources of sickness from his point of view - he first question is asked because Filipinos believe there are physical causes for illness. It could be something that he ate or drank, a change in the weather, taking a bath at the wrong time (during menstruation or fever), or germs. These sicknesses are treated by doctors but due to the cost of western medicine, folk medicine is usually resorted to. This includes use of herbs and chemicals and sometimes saying a powerful prayer (Henry, 2006). If there is no apparent physical cause or if medical doctors are unable to cure a sickness, the second question is asked on the belief that if God or the spirit-world has been offended, then sickness could be sent as a punishment. With this background, a health practitioner dealing with this particular cultural group has to be aware and sensitive enough so as to deliver a patient-centered and patient-approved service as what Leonard Berry, a professor in Mays Business School at Texas A&M proposes (2003). Professor Berry studied the healthcare industry and says that its future depends on a patient-centered approach. Berry explained - Working at the high-end of expertise is a departure from what goes on now in the industry.. It means that specialist physicians should do less of what generalist physicians can do, generalist physicians should do less of what non-physician providers - such as nurses and physician's assistants - can do, and non physician providers should do less of what clinical staff can do. What's more, each caregiver should do less of what appropriately instructed patients and families can do for themselves". This patient-centered approach complements the concept of cultural competence among health practitioners which requires awareness and sensitivity to patients' cultural differences. Through this approach, patients are educated about their conditions, encouraged to ask questions and collaboration, discuss how the condition affects the patient emotionally, and involve patients in treatment decisions. In this way, a better served client is assured therefore lifting the quality of health care delivery. Works Cited Henry, Rodney L. Filipino Spirit World. OMF Literature, 2006 Scott, William Henry J. Barangay: Sixteenth Century Philippine Culture and Society. Ateneo de Manila University Press, 2004 Texas A&M University (2003, October 9). Patient-centered Approach Just What The Doctor Ordered For

Biology Article Example | Topics and Well Written Essays - 250 words

Biology - Article Example This variation in genes eliminates the chance of delivering mitochondrial diseases to the baby and can affect the baby’s whole personality. This procedure gives the baby chance to live with the healthiest genes. Male mitochondria have no role as these are only present in the sperm tail and do not get the chance of penetrating the egg. The researchers from UK’s Newcastle University are trying another technique that involves the transfer of cell nucleus only and not the mitochondria. The nucleus of the egg with defective mitochondria is transferred to the donor egg. Male infertility can also be cured by injecting healthy mitochondria into the sperm tail which helps in sperm motility. However, chances of mitochondrial diseases to be transferred to the baby still persist as some faulty mitochondria can remain attached to the transferred nucleus. Questions that arise are: Is it not too early to jump to conclusions as Lane himself mentioned that the research work in this area is not complete? If variations in mitochondrial DNA may result in the occurrence of diseases like Alzheimer’s, then is the idea of designer babies a good one? If mitochondrial incompatibilities lead to fatal diseases like early miscarriages, then what is the solution? Have any experiments been conducted to cure male infertility using this concept? Is this concept ethically

Non western epistemologies and etiologies of disease and cures Essay

Non western epistemologies and etiologies of disease and cures - Essay Example When a Filipino gets sick he asks three questions which reveal the three sources of sickness from his point of view - he first question is asked because Filipinos believe there are physical causes for illness. It could be something that he ate or drank, a change in the weather, taking a bath at the wrong time (during menstruation or fever), or germs. These sicknesses are treated by doctors but due to the cost of western medicine, folk medicine is usually resorted to. This includes use of herbs and chemicals and sometimes saying a powerful prayer (Henry, 2006). If there is no apparent physical cause or if medical doctors are unable to cure a sickness, the second question is asked on the belief that if God or the spirit-world has been offended, then sickness could be sent as a punishment. With this background, a health practitioner dealing with this particular cultural group has to be aware and sensitive enough so as to deliver a patient-centered and patient-approved service as what Leonard Berry, a professor in Mays Business School at Texas A&M proposes (2003). Professor Berry studied the healthcare industry and says that its future depends on a patient-centered approach. Berry explained - Working at the high-end of expertise is a departure from what goes on now in the industry.. It means that specialist physicians should do less of what generalist physicians can do, generalist physicians should do less of what non-physician providers - such as nurses and physician's assistants - can do, and non physician providers should do less of what clinical staff can do. What's more, each caregiver should do less of what appropriately instructed patients and families can do for themselves". This patient-centered approach complements the concept of cultural competence among health practitioners which requires awareness and sensitivity to patients' cultural differences. Through this approach, patients are educated about their conditions, encouraged to ask questions and collaboration, discuss how the condition affects the patient emotionally, and involve patients in treatment decisions. In this way, a better served client is assured therefore lifting the quality of health care delivery. Works Cited Henry, Rodney L. Filipino Spirit World. OMF Literature, 2006 Scott, William Henry J. Barangay: Sixteenth Century Philippine Culture and Society. Ateneo de Manila University Press, 2004 Texas A&M University (2003, October 9). Patient-centered Approach Just What The Doctor Ordered For

I am not sure about the subject that i used, but you have to put the Assignment

I am not sure about the subject that i used, but you have to put the right subject for each - Assignment Example This comes in the wake of different cases around the nation where officers are seen to manhandle or mistreat people from minority groups, with some even leading to the death of the said individuals (Schmidt 1). The issue of hate crimes has been a topic that is often discussed in hushed tones in various areas in the United States. In yet another different online article, The Guardian dated 10 Feb. 2015, three individuals were sentenced to prison for alleged hate crimes that led to the death of one James Craig Anderson. In the wake of these allegations, it later emerged that a group of white people would go to Jackson to pester, harass, and assault black people. Others were waiting sentencing stemming from the same hate crimes and conspiracy to do the same against nonwhites (AP 1). After a series of attacks by both white police officers and civilians, it has become necessary for major newspapers around the nation to highlight what is happening, and what should be done about it. It is clear that race is still an issue that most people are battling with, and with the rising number of cases, the attitude and mentality of everyone involved needs to change. This is for the betterment of society and everyone involved in making it prosper. It is my belief that whenever minority groups hear of such cases, there is bound to be traces of anger, bitterness, and resentment towards the other race, especially when perpetrators are not brought to book. It is about time people realize that society is made up of all races, and not just the whites. Associated Press, Jackson Mississippi. â€Å"Three sentenced in Mississippi for ‘Hate Crime’ Murder of Black Man.† The Guardian 10 Feb. 2015. Print. Schmidt, Michael S. â€Å"F.B.I. Director to Give Speech Addressing Relations between Police and

Human Growth and Development Essay Example for Free

Human Growth and Development Essay Within the Hispanic culture, the generations that have come before us have struggled to keep traditions alive and thriving. Putting emphasis on proper traditions and celebrations is important. Our elders believe that it will keep our heritage strong. For example, there are two holidays that I would like to discuss, that are important to the Hispanic culture. These two holiday celebrations are Christmas and Dia de los Muertos, or the Day of the Dead. Both of these holidays are celebrated enthusiastically, with food, family, music, and fun. My family takes pride in celebrating both of these holidays. The Day of the Dead, celebrated on November 1 and November 2 of each year, is a joyful holiday celebration, despite its morbid name. Death, particularly of a loved one, is celebrated as a new stage of life. Families decorate the graves with offerings such as toys, flowers, and small items that belonged to the deceased. This holiday is celebrated to honor the spirits, and life, of those who have died. One major cultural tradition that is celebrated during Christmas, other than Christmas itself, is Posada. This tradition is celebrated during the nine days before Christmas Eve. The travel of Saint Joseph and a pregnant Mary to Bethlehem is reenacted. Two statues, one of Saint Joseph and one of Mary, are carried to three predetermined house where the residents are asked for shelter. Two of those houses refuse shelter for the family. The third house accepts the plea for shelter, representing the Inn Keeper who helped the family. A Novena, a prayer with the rosary, then occurs. After the prayer there is a party. The last day of Posada is the celebration of the birth of Jesus. The two cultural traditions described above have influenced not only my own development, but they have also helped the society develop. Within my own development, the environmental exposure, combined with more modern traditions, has helped me develop my sense of self and my own morals. The culture, as taught by our elders, has showed me the importance on the family in fostering the development of others. Within the society, the Hispanic culture, as with any culture, has helped to broaden the knowledge of others. This has helped children understand that there are differences between people; not every person is the same. Question 2: Explain the difference between an experiment, a study, and a quasi experiment, using detail. An experiment is used to determine a person’s behavior and/or development by altering different characterizations of the environment. The dependent variable would represent the behavior and/or development that is expected from the experiment. The independent variable represents the measures that would be taken by the experimenter, and also represents the cause in a ‘cause and effect’ relationship. For example, if a researcher was testing treatments to slow the progression of multiple sclerosis, the type of treatment would be called the independent variable, while the lesion scans would be called the dependent variable. There are a few factors that have to be considered before considering an experiment: the control group must consist of members that are randomly selected and equal to the experimental group; the object(s) of the experiment must be accurately categorized; and all experiments must be legal. A study consists of one group or person. There is no need for a control group or experimental characteristics. The function of a study is to provide information that is collected and analyzed. Observing, testing, and interviewing are all techniques used in a study. A study can spark an interest in experimentation. A study can help form a hypothesis that can be used for experimentation. Many of the early development information were derived from using a study on individuals. The information that was gained from such studies lead to experiments changing variables, which in turn gave way to much of the information we now have published regarding human development. A quasi experiment is similar to a regular experiment except for a few details: While a normal experiment uses random selecting and control groups, the quasi experiment uses a matching technique. Quasi experimenting uses elaboration – the process of sub-classifying or reclassifying variables. Quasi experimenting also involves narrowing down the dependent variable, known as specification. Question 3: Some developmental theorists focus on culture (Bronfenbrenner and Vygotsky) and others focus on individual history and experience (Skinner and Freud). Compare and contrast these theorists’ influences and how we see human development today while referring to their theory’s strengths and weaknesses. Freud’s believed that a person’s emotions and drives are influenced by the subconscious mind. Each person is unaware of the reasons by which they strive to fill their biological needs. For example, a woman may overeat as a way of subconsciously substituting food for frustration. Bronfenbrenner believed that a person’s development was centered around their environment. The interaction between a person’s biology, family, and society determines the development of that person. Any changes in a person’s environment could also change that person’s development. Skinner used operant conditioning, which theorized that a specific behavior could be changed through reinforcement or punishment. Skinner believed that human development depended on the person’s learning experience. This theory believed that a behavior could be changed or removed with either positive or negative reinforcement. Vygotsky stressed the importance of social interaction as a fundamental role of development. Full social interaction would engage cognitive development. Vygotsky’s theory was that of a social development theory, similar in comparison to Piaget. Question 4: Nature vs. Nurture. Discuss the gene/environment debate in terms of the interaction of genetics, biology, maturation, learning, society, and culture. Nature and nurture†¦one uses our environment as a determining factor for development, while the other uses human biology as a determining factor for development. Using nature as a determining factor theorizes that human development is left to what is encoded into human DNA. With this factor, humans have no control over their own development. Using nurture theorizes that the environment controls human development. With this factor, if the environment is changed, development can also be changed. This will always be a constant debate among the psychological community because of the fact that no two people are the same, and therefore, no two people develop the same.

Brand Management at Uber

Brand Management at Uber Uber Case Analysis BACKGROUND Uber is a taxi service that connects users with independent car drivers by just a push of a button on an app (Exhibit 1) (Uber, 2017).Uber is known for its accessible anytime and low cost to luxury services (Uber, 2017). Ubers’ value to its drivers is that it promotes additional source of income, flexible working hours, and those who can earn money for doing their hobby. It focuses on customers who do not own a car, like to travel in style, and prefer a cost-efficient cab. Uber’s primary competitors in the United States are Lyft, traditional taxi drivers, public transportation and car owners. It earns revenue by taking 20% commission on each ride, while the rest goes to the driver. Uber has shown continuous growth, with net revenue of approximately $5.97 billion in 2016. However, they have also been incurring huge losses over the past couple of years, and had losses of $3 billion at the end of 2016 (Exhibit 2). Lyft, Ubers’ main competitor, has had a dramatic inc rease in growth in the past years, while Ubers’ growth has stagnated (Exhibit 3). Investors have been pressuring the CEO to go towards an IPO because it will be an easier way to raise cash trading in the financial market. The CEO has been delaying an IPO launch because Uber is trying to smooth out all bumps as a private company before going public. Currently, Uber raises its capital through venture capital firms and it is valued at $69 billion (Abboud, 2017).   Ã‚  Ã‚   One of Uber’s key marketing strategy for acquiring new customers is through word of mouth, which allows the company to spend virtually no money on advertisement. 95% of Uber drivers have heard about the company from another Uber riders and for every 7 Uber rides, word of mouth generates one new customer. The word of mouth strategy and the referral program allowed Uber to rise in popularity in many cities around North America and internationally. At the end of 2016, Uber was successful in expanding to approximately   81 countries and 581 cities worldwide. However, in the span of just two months, three major incidents are now resulting in the company to be viewed in a negative light. These events have been damaging people’s perception of Uber and its brand image through social media and word of mouth, the same platforms that helped Uber gain popularity in the first place. JFK Airport President Trump signed an executive order of banning refugees from seven predominantly Muslim nations, which created outrage and chaos in airports. The New York Taxi Workers Alliance showed their support for detained refugees by avoiding John F. Kennedy International Airport between 6p.m. to 7 p.m. on 28th January. Instead of standing with the Taxi drivers, Uber decided to eliminate their surge prices around the JFK region caused considerable outrage on Twitter and caused an increase of search of this topic on Google (Exhibit 4). Uber’s surge pricing is a company practice of temporary raising prices of rides because of the high demand and insufficient supply of drivers. Customers and competitors perceived this decision either as profiting off the situation and/or supporting the President’s travel ban because lowered price allowed Uber to capture higher sales. Uber quickly responded by stating that they were not in support of the Presidents executive order nor were they trying to profit from the situation. Uber’s spokesperson has said that the decision to turn-off their surge prices was due to increased demand during the protest. The Uber CEO also spoke out against the executive order through Facebook to mitigate the storm of outraged consumers. However, this did not work, which eventually resulted to Uber CEO’s resignation from his position on the Presidents’ Economic Advisory Council. Social media activists created #DeleteUber that went viral, which was tweeted 222,000 times and caused 200,000 Uber riders to delete their accounts by having screenshots of themselves deleting the app and posting it through twitter (Exhibit 5). On the other hand, Lyft responded by donating $1 million to the American Civil Liberties Union, which is a civil rights group that is fighting the executive order in the US courts. This negative news reporting caused Lyft to increase its market share from 16.5% to 20.9% in the ride-hailing industry and the spending on Lyft by consumers spiked by 30% (Exhibit 6).The #DeleteUber caused 7% increase of users for Lyft, where more than half were previous Uber users before JFK incident(Exhibit 7). Furthermore, 81% of the users that joined Lyft deleted Uber permanently (Hinchlife, 2017). Following Lyfts announcement of donating $1 million to the American Civil Liberalities, it increased riders by 30%, whereas Uber had a 10% decrease in users at around the same time frame (Bhattarai, 2017). Additionally, this public relations nightmare encouraged and gave growth to new competitors in the New York City region, such as Juno. Juno has had a dramatic spike in growth at the end of January 2017, which could potentially make it a future competitor (Exhibit 8).   In addition, Uber’s rank in all app downloads   went down that day, which is valued at a $40 million loss. Lyft has surpassed Uber as the top downloaded app during the time of travel ban news report (Exhibit 9) (Williams, 2017).    Sexual Harassment Incident Following the decision for Uber to turn-off surge prices, a former engineer, Susan Fowler spoke out about her experience of sexual harassment and neglect by the HR department at Uber through her blog (Exhibit 10, 11). Susans blog was shared on Twitter 22,000 times, which encouraged more Uber users to delete the app. Marian Baldauf, former Uber user, said â€Å"When I read the woman’s blog it was just so deeply offensive and so wrong in so many ways that I just couldn’t do it anymore, so I switched to Lyft. I’ve taken two rides since and they’ve been wonderful†. CEO quickly responded that the company has hired US Attorney General Eric Holder to investigate the claims of sexism, sexual harassment, and Ubers’ culture. CEO also made a statement through its website that â€Å"Ubers number one priority is creating a just workplace†. A report has shown that women accounted for 15.1% of Uber engineers, product management, and scientist teams, which is lower than Google, Twitter, and Facebook. The CEO asked for Amir Singhal, Senior Vice President of Engineering, to resign due to not disclosing his sexual harassment allegations at Google.The VP of Product and Growth Ed Baker also resigned due to allegations of sexual harassment at Uber. The timing of these new revelations gave consumers more added incentive to delete the app. According to the blog post by Susan, when she started working with Uber, women accounted for 25% of the workforce. When she resigned the number went down to as low as 6% (Thomas, 2017).   Fowlers blog boosted Lyft’s market share to increase to 21.3% and it was consistent in all the four top markets in the US (Exhibit 12) (Jones, 2017). The #DeleteUber campaign during this time again exploded and caused more Uber users to delete their app. In the meantime, Lyft launched their services to 50 more cities during this time (Moscaritolo, 2017). Video: CEO v.s. Uber Driver The CEO was caught on camera shouting and being insensitive to an Uber driver Fawzi Kamal. Kamal, who has been with the company since 2011, confronted the CEO at the end of the ride in San Francisco for lowering prices for Uber’s luxury high end chauffeur service (Exhibit 11, 13).   The CEO was caught on camera saying â€Å"Some people don’t like to take responsibility for their own s†.   The CEO was forced to issue an apology to staff members and said that â€Å"it’s clear this video reflects me and the criticism we’ve received is a stark reminder that I must fundamentally change as a leader and grow up†. The CEO explained and responded by claiming to attend a leadership seminar and its reported that he will hire an executive to work alongside himself. This news report adds to the bad relationship Uber has with its own drivers leading to low driver loyalty towards Uber (Exhibit 14). Many drivers continue to be with Uber for the simple fact that Uber subsidizes their pay in many areas. However, Ubers goal is to lower its prices to beat the competitors, which leads to   a reduction in drivers’ salary. An Uber driver from California has said â€Å"I think a lot of drivers feel that Uber always looked out for themselves first and foremost and relegated drivers to a second tier†. 400,000 drivers have currently left Uber to go to its competitors. Competitors have marketed to drivers about their better compensation and tip app. However, drivers have explained that they do get more business with Uber due to its reach. Uber drivers’ compensation is around $15.97 per hour compared to the $13 but it does not account for gasoline, insurance, and the cost of the vehicle (Kuo, 2016) (Exhibit 15). Market research was conducted and it showed that most drivers will pick Lyft over Uber due to its tip app. The Rideshare Guy blog conducted survey that showed that 75.8% of Lyft drivers have said that they were satisfied with their experience with Lyft, while 49.4% Uber drivers are satisfied. Lyft drivers earn $1.82 more per hour than Uber drivers.The issue that caused this was due to the lowering of prices of Uber products, while the average trip lengths are 10.2 minutes per trip for Uber drivers (Exhibit 16 ). ANALYSIS Uber is a profit oriented business that, unfortunately, has made revenue generation its main goal rather than satisfaction of its customers. Uber has not realized that having a traditional approach to revenue gaining inevitably hurts a business nowadays rather than helps it. Uber is not taking into consideration other equally important factors, such as corporate social responsibility, that makes a business successful in a world that has become so small, that with just a click of a button, any negative review of a business revolves globally, defaming a business if it has profited unethically and unfairly. As of now, Uber has been highly criticized for three incidents in a period of just two months. Taking advantage of taxicab and taxi drivers that were striking for the â€Å"Muslim Travel Ban† is one of the most unethical financial decision that Uber took, which led to a global uproar. 200,000 Uber apps were deleted within five days when #deleteUber was created on social media. Analyzing this, the very first thing it is doing wrong, is over emphasising on revenue generation. Before the decision of not surging up the prices, Uber did not realize the backfire it would face from the millennials, its main target audience, who, around 61%, want to contribute for the betterment of the world. Hence, when Uber took advantage of the taxi drivers, who are predominantly from Muslim countries, its target audience was furious, as Uber’s view and its actions did not align with the perspective of the millennials. As shown in Exhibit 2, 2016 revenue increased by 14.58% from first quarter to second quarter, and there was a massive rise of 53.55% in the third quarter. By taking the average, the last quarter increase would be about (14.58 + 53.55)/2 = 34%, which is around $2278 million. Adding all the revenue, the sum net revenue for the year of 2016 would be approximately $6038 million. The number of active users in 2016 was 15.8 million as shown in (Exhibit 17),and hence the average revenue generation from one active user per year is 6038m/15.8m = $382.15. This can lead to the conclusion that because of the deletion of Uber App after this incident, there was a loss of 200000*382.15 = -$76.43 million. Even though they might have earned quite a lot of revenue by not surging up the prices for that one hour, they have, at the end, suffered a huge loss from their action.Because 81% of the 10% Uber users deleted the app permanently, this has caused high customer attrition rate who will ask their friends and family to delete the app as well. This will further harm the brand image and improve the chances of Uber’s competitors, like Lyft, to capture the customers. Moreover, its pricing strategy was extremely wrong during such a delicate situation. Uber’s decision of not surging up the prices was perceived as purely a decision of financial gain by most people. Others also thought of Uber supporting the Travel Ban mainly because of this pricing strategy. This will further increase the number of people perceiving Uber as only revenue generators, further defaming the company. Because of the vast reach of social media, good and bad information is always streaming into social networking sites.In case of Uber, this negative information has affected consumers’ perceptions and has deteriorated brand reputation built during Uber’s years of operation, until and unless Uber changes its perception and aligns its values with the values of its target customers. There are, however, other reasons that led Uber to take this poor decision in the first place, and that is lack of corporate social responsibility. Uber has been trying to expand to as many countries as possible. Though extremely hard, it has been very successful in expanding its business, thereby operating in 81 countries worldwide. However, seeing that it started as a business in 2009, it just took Uber less than ten years to expand this much, which can lead to the conclusion that Uber might have over expanded. Instead of creating brand equity and finding creative ways to satisfy its customers, employees and the community as a whole, Uber has focused mainly on expansion rather than making strategic decisions for itself. Also, because there are excessive legal, advertisement and operational fees every time a company operates in a new country, most of Uber’s revenue goes towards these costs, and hence it does not have any money for taking social initiatives that might resonate with its target audience. Its lack of money for corporate social responsibility after these expansion costs is a huge reason for taking such poor decisions that counteracts the brand image it intends to make for itself. Its lack of taking any social initiatives firstly contradicts millennials’ views of helping the world be a better place, and it also makes it harder for people to believe that what they did was unintentional and there was no greed for financial gain. Its image of being constantly perceived as a revenue generator does not help Uber in this crisis since this goes against Uber’s value proposition. Susan J. Fowler’s blog about sexism, gender disparity, and sexual harassment was another crisis that Uber had to face. The worst part, however, was that Uber had made no attempts to help her; instead they were threatening to fire her for her complaints to HR. After this incident, there was a third increase in searches on Google Trends (Exhibit 11), which resulted in more #deleteUber tweets. With 25% women working in Uber when she joined, only 6% were left after one year when she decided to quit. This doesn’t just show the unprofessional environment for its employees, but also the unfair treatment of women in 2017, a time when companies are trying strenuously to eradicate the discriminatory practices. The uproar against the blog was hard for Uber, though not at all surprising. Even though Uber has expanded enormously, it has not taken proper measures to keep a professional environment for its employees. In today’s competitive environment, a company this big should provide a proper HR facility to its employees; where their concerns can be heard and willing to take proper action be taken if any problem arises. Instead, it seems like no proper guidelines about how to behave in a workplace are given to its employees. Even if employees are told about them, no strict action is taken against those who break the rules. Hence, it motivates people like the manager to continue their unethical and illegal behaviour as the HR is doing nothing to show its employees the consequences of their actions. For a workplace of only 6% women, no new woman would want to even apply to such an organization, especially after reading this blog that is available for everyone to see worldwide. It wont just defame Uber in America, but all around the world for practicing such sexist acts against women. Even the existing small percentage of women working there would also end up leaving, even for lower pay if they are given a comfortable environment to work in and more opportunities. Having only 3% engineers who are women is also quite disturbing as there is a huge gender disparity, leading to a discouragement of both men and women to work there. As a result, they may lose the chance of working with some of the best talent, who may end up going to work for Uber’s competitors. Moreover, not giving a promotion to employees when they are fully worthy of it, and then lying about it for manager’s personal gain of looking good as he has more female engineers working for him, shows political instability within the Uber environment, which can be demoralizing for all its employees, resulting in loss of motivation, reduced efficiency, and effectiveness. This can also highly increase the chances of lawsuits filed against them, which will not be helpful for Uber’s already weak situation. Uber is also highly likely to lose the lawsuits as many of its employees have records of what they did, just like Susan had. This will also lead to huge costs, which Uber cannot afford, with what so much going on. Furthermore, management’s failure to provide clear and concise goals will also lead to confusion among employees and a loss of commitment, not just to the task but to Uber as well. This event, hence, can also lead to the conclusion that Uber, as a team, is not working together towards improving the brand image and its brand equity; due to this, they end up making independent decisions that are not suitable for the whole company. Although keeping customers and internal employees satisfied is a pinnacle for any business success, ensuring external employee happiness has also never been a priority for Uber. In fact, Uber failed to realize that happy drivers would mean efficient employees, better work cultures that translate to happier customers. Mistreatment of its drivers and the video going viral (Exhibit 11) are some of the factors that led to the deterioration of its brand over years as the loss of drivers led to slower growth rate compared to its competitors Lyft (Exhibit 3). Hence, these negative reviews and mistreatment of drivers can be a threat for Uber by affecting future driver’s ability to drive for Uber and instead drive for competitors, which can hurt the company’s brand equity (no one wants to be involved with immoral company) as the drivers are the main channel for bringing sales and connecting with users. Due to this, Uber lost $1.27 billion in first half of 2016.   Keeping employees satisfied is important but Uber losing 400,000 drivers mean more cost of hiring new replacement drivers, which can be time consuming and will inevitably increase Uber’s expenses. This loss was due to drivers being unsatisfied because compared to the competitors like Lyft   uber drivers did not have a tip app and as a result they were required to work long extensive hours each week to make up for it due to most Uber users not having cash on hand. For instance, in order for a driver now to make $50,000, the breakeven point for the drivers to drive to reach this point is 60.21 trips each week (exhibit 15). This can put a lot of stress on the drivers and provides drivers with fewer opportunities to grow within Uber, which results in frustration for drivers. As a result, Uber’s weakness of not compensating the drivers to keep them satisfied is another reason for leaving Uber as they can get much higher pay through working with Uber’s competitors which means higher turnover rate. For Uber the opportunity to get back on a steady growth lies in their ability to further prevent losing their drivers because without drivers Uber would cease to exist in future.If consumers and drivers were to continue to share their frustrating experience with Uber, these bad information streaming in social media networks can affect the perception that people feel about the brands which can deteriorate its brand for long period of time (Exhibit 5). Through CSR, firms can build their reputation, competitiveness; drive innovation and thus leading to sustainable profits, which Uber failed to do so. By not building employee (internal & external) and customer   loyalty lead to less attraction of new investors because Uber does not have a good visibility of their sustainability and do not show transparency in their decisions that will create sustainable development of society. In conclusion, Uber needs to communicate a better image to the customers. They need to modify their value proposition, and emphasize on making social change instead of just focusing on low cost and easy access (Exhibit 18). They need to understand that social media is a very important aspect in the lives of the millennials, and they should use it to their advantage by spreading a better image of themselves. Their actions are not going to be tolerated by their core customers if its value proposition does not resonate with them. Being professional in the workplace, having a strategic management that focuses on making strategic decisions that are going to help Uber generate money not only in the short run, but in the longer run as well, and focusing on satisfying their employees and customers is going to make Uber successful in this era. Uber hence needs to seriously rebrand itself if it wants to survive in this market. RECOMMENDATIONS Firstly, Uber needs to have a public apology for their actions in the last few months before Uber rebrands on social and live press conference. In each of the three incidents discussed in analysis, never once did Uber directly apologize to the public for its mistakes. Nowadays, the general public places an extremely high value upon clarity and transparency, and hence coming clean and admitting that they have spent numerously on less important aspects when they should have tried to launch social initiatives is one step closer to rebranding itself. Also, Uber needs to explain how it is initiating changes to make up for mistakes so that it will not happen again in the future. This should stop outrage and reduce harm done to the company as a result of widespread of negative publicity. Secondly, Uber needs to replace the current CEO, Travis Kalanick. Uber can make him a part of the board of directors with most voting shares instead of keeping him as the face of Uber. This is because the CEO is directly or indirectly responsible in all three incidents. The public will very likely hold the CEO responsible for all three incidents or associate him with negative publicity since he is the face of the company. Thus, rebranding changes would not be as effective if Kalanick remains the CEO. Hence, replacing him is vital if Uber wants to make changes and want the public re-evaluate Uber based on the changes made. The new CEO should be a woman that has experience running a business, is a women’s’ activist, has experience with CSR, and has helped with rebranding. Giving an important position to female would suggest gender equality which will offset the negative effects caused by Susan’s sexism blog. A CEO with these qualifications would be able make better decisions for Uber to get it through this difficult time. Thirdly, involving Uber drivers in the decision making process by hosting a Company Town Hall meeting for all Uber drivers in each city per quarter to discuss Uber agendas, driver concerns, and new opportunities. This can improve Ubers’ turnover because more Uber drivers will understand the business decisions of the company. This meeting will also address concerns of drivers because over the years they have felt that their concerns are not being met and taken into consideration. They can do this by sending surveys and questionnaires via email related to any decision that might directly affect the drivers. Also, emails can be sent after every meeting regarding the conversation so that even those drivers who were not able to attend will have a better idea of what is happening in Uber. Moreover, Uber should create a loyalty program that encourages more drivers to stay with Uber, thereby reducing turnover. This loyalty program will judge the drivers under two criterion; number of rides and drivers’ ratings. The driver will be considered more valuable when the number of rides are high and they get consistent high ratings. There will be three levels; bronze, silver, and gold. If the driver reaches 2000 rides in one year with consistent high ratings, s/he will earn a bronze medal, which provides incentive of a $50 gift card to their favorite retail store or 3 free meals at a restaurant of their choosing. If the driver reaches 2800 rides in one year with high ratings, they will earn a silver medal where Uber provides them with a $100 gift card and 6 free meals at any restaurant of their choosing. If an Uber driver reaches 3500 rides in one year and be in the top 50 rated drivers in their city, they will have earned a Gold medal. This gold medal will give the Uber driver free gym membership (to show that Uber cares for their drivers’ health), $100 gift card, and will give them 90% of the rides hare money than the 80% for the Silver and Bronze. The Gold drivers will also be recognized in the Company’s Town Hall meeting as a recognition of their hard work and loyalty to the company. Because this program is a goal oriented approach, it will give Uber drivers more motivation to stay, as they are recognized in the decision making process and are given benefits. This will hence inevitably change the perception of the company. Also, encourage Uber drivers to have a video camera in their cars because it will bring more safety for the drivers and allow Uber to adjust their ratings due to false claims by customers because there will be proof that the driver was not at fault. Uber management should also look over the data of the rating of drivers to make sure that discrepancies are found to show that drivers’ ratings are important for the company. Uber should also start a tip feature because most of the customers do not carry cash with them as it is done through the Uber app. Therefore, creating a feature where the drivers can earn tips can provide them a way of earning more money which will further motivate them to stay with Uber. Furthermore, it should change its HR team, and hire individuals who have proper knowledge and experience in maintaining a safe and motivational environment for its employees. A good HR team that is approachable, respectful, just, motivated, and innovative will slowly but inevitably win back the confidence of its employees, who can then be more motivated and efficient, and work towards rebuilding the perception of Uber as well. The new HR team should carefully select diverse talented employees who can fit in and be successful in the new work environment of Uber. Additionally, training should be provided to the new employees, with a separate conference about sexual harassment in the workplace; which talks about what sexual harassment is, what to do and whom to go to, what must be done and the consequences of harassment. Showing that in the beginning will ensure that new employees know how important safety of its employees is to Uber. A guidebook should be provided to every new employee so that everyone has a written copy about the rules of Uber’s culture. There should also be brochures on the boards, on which clear guidelines should be provided for anyone who faces harassment. A safe and just environment will hence not just motivate men to apply, but also gain back the trust of women. Uber will be able to then increase the number of women employees in its company. On top of that, it should build a whistleblowing department where anyone can report legal or ethical concerns while being anonymous. Simultaneously, whistleblowing should not just be legal, but should be encouraged within Uber, so that employees are motivated to speak against unjust actions and Uber can maintain a company where it internalizes fair and just policies for everyone. Moreover, there should be evaluations of employees as well as managers every six months. Managers should evaluate their subordinates but the employees should also get a chance to evaluate the managers so that managers’ skills and effectiveness can be measured, and proper feedback as well as training be provided if they lack certain skills as a manager, which will help them grow within the business. When it comes to the employees, feedback should be provided, and follow-ups should be mandatory for employees to help them acquire greater skills and help them grow for more growth opportunities within the workplace. Moreover, the value proposition and the colors of the brand logo need to be changed to mark major changes that are about to occur. As mentioned in the analysis, Uber needs to modify value proposition to emphasize social changes and show that Uber cares about society too. Uber’s current value proposition is too mechanical and lacks emotional component to it, which leads to the perception of Uber being a revenue generator. Uber’s logo should be changed to purple as it represents nobility, royalty, peace, pride and dignity; all of which should represent Uber. Value proposition that focuses on social initiatives should be written and posted clearly on their website for easy access to everyone. With the right colors and the right messages, consumers’ willingness to give Uber a second chance will rise and Uber can be successful in re-branding itself.    Lastly, what Uber must do is think up of a creative way to help better the society. Hence, in our opinion, Uber should set $200,000 apart and sponsor refugee families from different countries. Because it takes on average $30,000 to sponsor a family of four, targeting for five families this year is more than enough. Uber should then have a separate team that helps them settle in, and help them with the driving licenses so that they can work for Uber to generate income. This will slowly minimize people’s perception of Uber as a revenue generator and expander, and people will start thinking of them as a company that wants social change. Pictures of the refugees and their stories should be the first thing that people should see when they open their website. Because word of mouth was the main source of advertisement before, they can change that to making visual ads for YouTube advertisement that cannot be skipped, where stories of refugees and how Uber helped them is emphasized. The campaign name should be catchy, for e.g. â€Å"We Change, They Change, Life Changes,† which will force people to see how Uber is striving to change. In the longer run, however, they can also start a women empowerment initiative in third world countries which will further improve their image. These are some of the mandatory changes that Uber must do to survive within this competitive market. 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(n.d.). Retrieved February 28, 2017, from http://adsoftheworld.com/taxonomy/brand/uber Youtube. (2017, Feburary 28). Uber CEO Apologizes for Disrespectful Interaction With Driver. Retrieved March 17,2017, from https://www.youtube.com/watch?v=ZHKfvnnXVDI Exhibit 1 Exhibit 2 Exhibit 3 Exhibit 4 Exhibit 5 Exhibit 6 Exhibit 7 Exhibit 8 Exhibit 9 Exhibit 10 Exhibit 11:Google Trend Sexual Harrasment &   Uber CEO Scandal Exhibit 12 Exhibit 13: Uber CEO Scandal Image and Conversation Exhibit 14 Exhibit 15 Exhibit 16 Exhibit 17 Exhibit 18 Exhibit B: SWOT Analysis